Mirko Borsche

a content-driven approach based on the idea of design as a source for learning, understanding and joy

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After graduating with a degree in Graphic Design from the University of Kingston in London and a Communication Design degree from Fachhochschule für Gestaltung in Augsburg, Mirko Borsche worked as an art director for advertising agency Springer & Jacoby where he was responsible for the campaigns of Levis, MTV, Mercedes Benz, Panasonic, Reemtsma and others. From 1999 to 2002 he was art director of jetzt magazine, a spin-off for young people of renowned national newspaper Süddeutsche Zeitung. From 2002 Mirko Borsche worked as art director for Mini-International BMW Group for several years. In the same year he became art director at a new project of Stern/Gruner+Jahr, and launched the youth magazine NEON which became a huge success in Germany. In 2004, he returned to jetzt for the magazine’s relaunch and stayed until 2007. Since 2007 he is creative director for weekly newspaper DIE ZEIT and every other publication of the Zeit-Verlag such as Zeitmagazin and Zeit Wissen. In 2007 Borsche also founded his design studio Bureau Mirko Borsche in Munich. His clients hail from all fields, from culture and media to business: Bavarian State Opera, Bavarian Radio Symphony Orchestra, Thalia Theater, Harper’s Bazaar, Audi, BMW Group, Saskia Diez, Stefan Diez, Kostas Murkudis, Nike…