After starting his career in Industrial Design at Escola de Disseny Elisava (Barcelona), Borja Martínez moved to London in 1999 to study Graphic Design at the London College of Printing (today, London College of Communication). During those four years, he combined his studies with a a part time job in a couple of design agencies.
In 2005, Borja Martinez on his own founds LoSiento, where he starts developing different graphic design and art direction projects for clients of the food, culture and business industry.
In 2014, Borja Martinez is nominated to be part of the FAD (Fostering Arts & Design) assembly and in 2016, Borja Martinez is invited to become a member of the prestigious AGI ( Alliance Graphique Internationale). Borja combines his work as a creative director in Lo Siento with teaching in several universities of Arts&Design like: Idep, Elisava, BAU, IED or ESDesign in Spain, ECV in France or ISIA Urbino in Italy.
The main feature of his work is its physical and material approach to the graphic solutions, resulting in a field where graphic and industrial go hand by hand, in a constant search for an alliance with the artisan processes.