Base Design

Based in Brussels, though active in all studios, Thierry is both Base founding partner & creative director. To projects ranging from visual identities to ad campaigns, Thierry imparts a philosophy of graphic and conceptual simplicity that emphasizes concise communication. “Don’t design for designers. Design for people” is one of his mottos. Thierry believes in the power of words in design, creative autonomy, teamwork and pleasure through ever-changing processes.

Thierry has led landmark Base projects including MoMA, Maison Michel, San Francisco Art Institute, Dandoy, BeTV, Bozar, Hotel Missoni, Fondation Louis Vuitton, Haus der Kunst, Maison Dandoy, Delvaux, The Olympic Museum and La Monnaie Opera. He is also the author the renowned “5-minute poster series”, creating 50 typographic works, each dedicated to a short bit of wisdom on design. Thierry is professor and regular speaker at design and branding conferences around the world. Thierry bears a striking and seemingly contradictory resemblance to both Moby and Kermit the Frog.